Fast Good menus, that also feature hamburgers, can meanwhile be ordered in two of NH’s Madrid restaurants at prices between nine and 18 euros, as well as at a branch in Santiago, Chile. Additional hotel restaurants are preparing to introduce the range.

Everywhere in the world fast food suppliers just now are rallying to the quality flag and offering fast foods featuring gourmet ingredients and expert preparation. In the US state of Massachusetts, b.good has made home-made burgers to an uncle’s recipe its banner product. In Thailand, BBQ Sandwich King promises quality sandwiches made from high-grade basic ingredients, and in Europe the Vapiano chain has made itself a name with choice Italian fast food in recent years.

The quality offensive is also making established fast-food greats look to their laurels. McDonalds, for example, is now going for quality, trading under the motto “great food fast” instead of “great fast food”: They do not aim to grow, according to the annual report, but simply to be better. The group draws its ingredients from well-known companies standing for select quality; its controllers visit supplier companies un-announced, ensuring that conditions are being met.

At its Gloucester Road branch, Burger King London, by contrast, offered a luxury dish under the name “THE Burger” in a limited edition for a price of 95 pounds sterling (140 euros). For this, the well-heeled client was given Wagyu pork with white truffles, Spanish Pata Negra ham, saffron from Iran, Aceto Balsamico from Modena, genuine Hi-malaya salt as well as additional exquisite ingredients. Some purchasers were reported to have found a lot of time for tackling the snack.

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