Where lies the fabled Atlantis? Is there life in space? Why does toast always fall marmalade- side up? Major riddles for mankind, and one more has now been solved: Why is it that people are so happy to order tomato juice when flying? > More
Modern man is in search of a culinary golden mean, torn hither and thither between practical microwave nosh and a yearning for home-cooked meals enjoyed with family and friends. The modern kitchen caters for both trends – yet beyond all functional considerations, it is (once again) proving far more. > More
What dietary habits will we see developing this year? How will they affect the food industry? The food industry employs professional chefs to adapt gastronomic standards to industrial requirements. Today, the biggest challenge is to make industrial food-productions requirements. Six “head chefs” at Symrise talk about what the future holds, including the challenges in store. > More
Nobody reads books anymore, they all read cell phones – at least in Japan. Digital literature is booming, particularly among young people. The idea is based on the well-known genre of serialized novels, and episodes can be downloaded and displayed at will. > More
The Japanese Internet provider NTT Communications introduces the first “mobile fragrance communication” for cell phones. Mobile fragrance communication is a new technology that allows people to send smells via cell phone or
e-mail attachments. > More
Scientists are aiming to secure urban food supplies with farms growing skywards: a bold vision, a technical challenge, an ecological promise – and quite possibly also a social experiment. > More
Does music influence our eating habits? Do people at small tables eat less than people at large ones? Does a blue light encourage people to eat fish? Researchers at the Wageningen University in the Netherlands have equipped a completely normal canteen with High-Tech instruments so as to investigate the consumers’ eating and drinking habits. Symrise is joining in this effort to discover more about what consumers’ wishes. > More
Why it is so important to share your moments of inspiration with other people, and what managers can learn from kids. Think back to your childhood days. Remember how it felt when you had the "best idea ever"? When you told someone, you were bubbling over with excitement, and often you realized something remarkable: other people had comments about your inspiration, and that helped you turn the idea into reality. > More
Everyday life in the country of the economic miracle: the Chinese are increasingly well educated, richer on average than ever before and open to everything in line with the global spirit of the times. A society is becoming a consumer society – with new values, changed habits of life and a new middle class capable of abandoning itself to (almost) unbounded delight in shopping. > More
Green gets glamorous, eco is trendy. But nobody wants to abandon fun, luxury and indulgence. The supporters of this movement are called LOHAS. Being organic is where it's at these days. There was a time when caring about the planet was seen as a cheerless effort, but those days are over: now everyone who's anyone wants to go green, and while they're at it, they also want to enjoy it. > More
A brand-new project is designed to teach children about healthy and natural foods in a relaxed environment. The “Naschgarten” (discovery garden) is a way of offsetting the alarming increase of childhood obesity which is primarily due to poor diet and a lack of exercise. > More
In Tokyo, or to be precise, the Shibuya district of Tokyo, new trends are born every week. Trend scouts, designers and well-known companies are already in the know. > More
“At some point your guilty conscience kicks in”
Interview with Dag Piper, Director of Sensory & Consumer Science at Symrise > More
What is it all about?
Answers and approaches from Symrisers > More
