Alexa Perrin is founder of the Experimental Food Society, a pioneering troupe of the UK’s most talented and creative culinary minds. Alexa runs her own PR agency, apr consultancy, which specializes in premium food, beverage and cultural events.
In this interview, Alexa Perrin explains why vegetables will be growing on the walls of your house in the future, why camels may soon replace cows and why British food is better than its reputation. > More
Combining the art of cooking with chemistry – that’s celebrity chef Chris Young’s passion. Alongside Nathan Myhrvold and Heston Blumenthal, Chris Young is regarded as one of the most renowned and most creative modernist chefs. always-inspiring-more.com met this exceptional talent for an interview. > More
Junior Merino is more than just a bartender. He is the Liquid Chef who combines unusual, yet harmonic ingredients. His cocktails create organoleptic experiences that keep surprising people. He calls his glass “canvas” and his spirits “paint”. In every drink, he puts his heart, passion, and knowledge to leave a personal imprint. His passion for knowledge pushes him daily to learn new things and invent imaginative potable creations. > More
Sensuous, magic, unforgettable: Erich Berghammer from Austria enthralls his audience again and again. Berghammer is an aroma jockey – not captivating people with sound or light installations or the like, but with a symphony of aromas created from ethereal oils and natural essences. > More
Sometimes the personality of a single individual is responsible for the success of a company or a brand’s charisma. Nobody personifies this better than Steve Jobs, CEO of Apple. > More
Once upon a time, the fashion world focused its gaze on Paris, London, Milan and New York — the major venues where the finest clothes were created and presented. For several years, though, aficionados of haute couture have eagerly followed developments in Brazil. > More
For Andrew Zimmern the world is one great culinary adventure. He discovers exotic items on streets and in markets, in bazaars and restaurants, and he looks impartially into the cooking pots. He presents his insights on TV – thrilling hundreds of thousands worldwide. > More
Clive Christian, a British interior designer, sells “No. 1,” the world's most expensive perfume. His goal is quite simply to turn his name into the world's most prestigious luxury brand. The son of a Scottish pharmacist has stated that he always wanted to be best in his class. > More
When Elton John, Gwyneth Paltrow or Madonna throw parties, they order their patisserie from Peggy Porschen. The 32-year-old patissier has lived in London since 1998, after only a short time there advancing to become “baker to the stars”. Her creations revel in detail and are far too gorgeous to be cut. > More
“A little humour and not overmuch respect. That is recipe for rendering a legend immortal,” says Karl Lagerfeld about his work for CHANEL. The energetic fashion fount of fashion has worked as chief designer for the legendary fashion label for 25 years. > More
The most unusual place for an encounter with Contemporary art just now is under water – and that is totally the intention: 65 sculptures are anchored on the seabed off the coast of the island of Grenada in the Caribbean, enabling snorkellers and divers to enjoy a completely new experience of art under water. > More
Is it a martial art? Acrobatics? Choreography? Wushu is more, Wushu is all of these. Wushu, often wrongly called Kung Fu in the West, is the general term applied to all martial, sport and gymnastics art from the Middle Kingdom. For Lu Yan too, Wushu is everything. Today’s most successful Chinese Wushu athlete trains a new generation in her homeland. A portrait of a national hero. > More
The Times called her a “militant avant-gardiste” and “England’s best hated architect”. Adherents honor her artistic talent, critics curse her as a diva. Zaha Hadid herself sees it differently: She simply does not behave as other people expect. Here’s a brief account of a single-minded career. > More
He’s known as the godfather of German design, he’s creating flacons, saved Arzberg, a traditional chinaware factory, works as a stage designer and as an artist in general. But first and foremost, Peter Schmidt is no one to be typecasted. Because innovation, inspiration and intuition are the leitmotifs of this frontier runner and visionary. > More
When you order a vegetable platter at Ferran Adrià's restaurant, you might receive a series of brightly-colored strips of gelatin which are delicately seasoned with the flavor of coal. The man behind such unusual creations is currently considered the world's most eccentric cook. In 1993 the Catalonian native began to re-invent all of the rules of cooking, and the outcome was a smashing success. > More
“Live life and don’t look back” is the personal credo of Maurice Roucel, Symrise’s star perfumer in New York. And he lives by that motto and keeps looking ahead. When it comes to creating perfumes, his style is considered fearless and courageous in the industry. He develops inspiring fragrance creations with the help of his team. > More
Li Edelkoort is one of the world’s most famous trend researchers. She analyzes moods, fashions and feelings and translates them into trends. As an industry consultant, she has a huge impact on what the products of tomorrow will be. > More
