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The trend and lifestyle site, inspired by symrise
Spotlights
Mirror Maze

Drunk on Love in the Mirror Maze: The Waft that Woos

A hint of seduction, seasoned with fine English humor: With “The Waft that Woos,” the English food artists Bompas & Parr entice their visitors to enter the world of Shakespeare – and the world’s first maze of scent. > More

Matcha

Green, Greener, Matcha!

The new darling of the gastro scene is grass-green, tastes sweet and tart, and is very good for you. Matcha is the new trend following hot on the heels of bubble tea and chai. > More

Bubbletea

GOOD THINGS COME IN SMALL PACKAGES

Just as the English have their tea, the Italians their espresso and the Germans their coffee – the Taiwanese have their bubble tea. This trendy beverage is now stretching well beyond its land of origin. > More

The tower of London

A NEW TOWER OF LONDON

It should not be reduced to its size: The ArcelorMittal Orbit is set to be the landmark of the 2012 Olympic Games and is intended to make the world curious about London. It is a tower which unifies artistic vision and a renewal of hope. > More

GOING NUTS`?
© eyewave - Fotolia.com

GOING NUTS?

Just yesterday simply an insider tip in trendy bars, today in supermarkets around the world, coconut water has proved to be a shooting star – and deservedly. > More

LE WHIF: A BREATH OF AIR FOR CHOCOLATE LOVERS © LaboGroup

A BREATH OF AIR FOR CHOCOLATE LOVERS

Inhaling is 'in’, eating is ‘out’, at least if you take your cue from David Edwards. Yet the US researcher is in no way a lobbyist for the tobacco industry. Edwards has invented Le Whif, the world’s first chocolate inhaler device.  > More

A FESTIVAL FOR ALL THE SENSES © Eli Coory - Fotolia.com

A FESTIVAL FOR ALL THE SENSES

What is the true scent of carnival in Brazil? One of the best samba schools in Sao Paulo and Symrise have found an answer to the question and here we look back on an unusually creative alliance. > More

From nature’s store - Skincare and cosmetic products for children © Acik - Fotolia

FROM NATURE'S STORE

Manufacturers of skincare and cosmetic products have discovered children in a big way. Gone are the days when only Mom’s creams and Dad’s aftershave stood on the bathroom shelf. Today, the younger generation has its own tubs, tubes and bottles. > More

FAST AND GOOD

FAST AND GOOD

We must eat, and healthily for preference – above all when we have a lot to do. Yet those with a lot to do will have little time left for eating. The latest fast-food offerings aim to cater for this with rapid quality. Back in 2004, for instance, the Spanish NH Hotels chain joined chef Ferran Adrià, famed for his molecular cuisine, in launching the “Fast Good” range of fast food. > More

NEWS FOR THE WORLD
Copyright © 2008 Newseum

NEWS FOR THE WORLD

How old must something be to gain a place in a museum? Stop press, suggests the Newseum. The self-proclaimed “World’s Most Interactive Museum” in Washington DC is dedicated to current news, the noble art of journalism und press history. All this is graphically presented, excellently researched in an extremely vivid environment. A worthy online offshoot provides everybody too far away from Washington with a taste of what they could enjoy there. > More

HIGH LIVING WITH CARS

HIGH LIVING WITH CARS

Projekt CarLoft, a new real estate scheme, promises luxurious comfort and security for people and cars at the same level. In Berlin’s Kreuzberg district the first buyers are moving into their luxury apartments with a special car elevator and a spacious automobile loggia on every floor. > More

AYURVEDA: THE SCIENCE OF LIFE

AYURVEDA: THE SCIENCE OF LIFE

Ever since Ayurveda became popular among celebrities such as Madonna, Demi Moore and Cindy Crawford, this ancient system of Indian healing has finally gained a solid foothold in the western world. But Ayurvedic medicine is nothing new: it has been practiced in India for thousands of years. > More

WHAT IS LUXURY?

WHAT IS LUXURY?

“Take care of the luxuries, and the necessities will take care of themselves,” as author and dandy Oscar Wilde was said to have quipped. He did not say was what luxury really is, however. Valrhona chocolate and Perigord truffles? A warm blanket when you are at the North Pole? And while we are on the topic – what should we think about luxury? Is it useless consumerism? Or is it the most natural thing in the world? > More

PURELY BY CHANCE

PURELY BY CHANCE

“I have not failed; I have merely found ten thousand ways that it won't work,” American inventor Thomas Alva Edison is said to have quipped. When you're looking for inspiration, often days, weeks, years may pass in which nothing happens, just mundane routine. But when chance opens an unexpected door for a creative and patient person, the result can be an invention that is ground-breaking and helpful. > More

HIGH-TECH AGAINST HANGOVER

HIGH-TECH AGAINST HANGOVER

First enjoyment, then regret? There are many people who get headaches after only a glass or two of red wine, but that may soon change. > More

THE FIFTH ELEMENT© Roman Milert - Fotolia.com

THE FIFTH ELEMENT

Water, fire, metal, wood and earth: The five elements still shape thinking and everyday life in China today, while in the Western world they are primarily familiar in the art of cuisine. Culinary lessons from the Far East are however only one element in a holistic system capable of explaining the entire world, from macro cosmos to micro cosmos. > More

THE REVOLUTION OF THE LATE RISERS

THE REVOLUTION OF THE LATE RISERS

When the alarm clock goes off in the morning, not many people bound out of bed full of enthusiasm. And there are some people who feel as if starting their day were a kind of torture. > More

Photo: toilet paper © timur1970 - Fotolia.com

THE RIGHT ROLL PLAYS A ROLE

Mexico is a country full of strong stimuli for the senses. The houses are more colorful, the food is spicier, and there are many little differences, even when it comes to seemingly minor things such as toilet paper.  > More

Photo: Sydney Opera  © Photocase

NEW WONDERS OF THE WORLD

The Great Wall of China, the Statue of Liberty in New York, King Ludwig's fairy-tale castle Neuschwanstein in Germany: Which of these world-famous monuments should be considered candidates? People from all over the world were invited to choose which of the 21 edifices should be counted among the "seven wonders of the modern world". > More

THE EYE OF THE SKY

THE EYE OF THE SKY

If you’ve ever wanted to see the earth with new eyes, you won’t want to miss “The Eye of the Sky,” an exhibition that features a total of 58 large-scale satellite photos guaranteed to give you a fascinating perspective on our planet.  > More

NOSTALGIA FOR THE NOSE

NOSTALGIA
FOR THE NOSE

For many people, childhood memories are associated with longing. The Demeter Fragrance Library in the US now offers something remarkable for nostalgic moments. > More

TEA ESPRESSO FROM SOUTH AFRICA

TEA ESPRESSO FROM SOUTH AFRICA

The espresso we love is full-bodied and high in caffeine. But not everyone can tolerate the little kick from the coffee bean, however – Carl Pretorius of South Africa knew what that was like. So he developed “red espresso™”, the first espresso made from Roiboos tea. > More

PIZZA AND PERSONALITY

PIZZA AND PERSONALITY

Tell me what’s on your pizza, and I’ll tell you who you are... A large chain of pizzerias in the US commissioned the Smell & Taste Treatment and Research Foundation in Chicago to see if pizza toppings revealed anything about personality traits. The institute surveyed 1000 people from the metro Chicago area after asking them to undergo a series of psychology profiles and personality tests. > More