It was an innovation that won first prize in a competition for new, innovative product ideas from South Africa – an event sponsored jointly by Symrise South Africa and “Food Review” magazine.
A successful idea: Inventor Carl Pretorius and his “red espresso™”Roiboos tea has now made its way to the espresso machine. Because it can be used in traditional espresso machines – it even produces the crema associated with espresso. “red espresso™” represents a gentle, caffeine-free alternative to the standard espresso made from coffee beans. Roughly one year after its development, “red espresso™” is available in some 600 stores in South Africa.
First prize for “red espresso™” at a competition sponsored by Symrise and “Food Review” magazineJurors at the competition look for product innovations that, besides tasting great, offer functional extras – precisely the spirit of the “always inspiring more...” philosophy at Symrise. “red espresso™” for instance opens up an entirely new niche in the hot-beverage sector. When Carl Pretorius spoke with “Food Review” magazine at the awards presentation, he put it this way: “By bringing together two global trends – health and coffee-shop culture – we’ve created a unique beverage category that meets consumer needs.”